Swing and a Miss!

While Vespa has seen a growing share of the American Scooter Market, they still lag behind the more established Japanese brands. Perhaps that innate Italian sense of style is on the fritz?

Their new 2008 Vespa S has been designed as a throw back to a classic 70's look. Hmm? When I think of classic retro time periods, the 70's definitely does not jump to my mind. On the up side I think I have an old vacuum cleaner with the same head lamp on it... Sorry Vespa this is one ugly scoot!